Sneaker Wars: Adidas v Puma
A family feud sparks the rise of two legendary sneaker brands into a fierce global competition.
Seasons
E1
A Rivalry Begins
Aired Sep 24, 2025The decades-long feud between Adidas and Puma is one of the greatest rivalries in sports history.
E2
From the Courts to the Streets
Aired Sep 24, 2025Sportswear evolves as Puma hits NYFW and Adidas partners with Kanye, sparking a cultural shift.
E3
Win at All Costs
Aired Sep 24, 2025Bjorn Gulden's move to Adidas from Puma sparks shock as both brands continue their fierce rivalry.