Alan Sugar

Alan Sugar's television acting career is defined by his consistent portrayal of himself, a business magnate, across multiple reality competition series. His most prominent role is Alan Sugar in the long-running British version of The Apprentice, which first aired on BBC One in 2005. He further reprised this persona in related shows such as The Celebrity Apprentice, Young Apprentice, and Comic Relief Does The Apprentice, where he evaluates contestants and delivers the iconic "You're fired!" line.